Case Study: Newell Brands achieves targeted, high-engagement employee communications with Firstup

Empowering employees Targeted and personalized communications keeps employees engaged and informed

Newell Brands, a global consumer goods company of over 40,000 employees based in Hoboken, NJ, needed a better way to reach and engage a dispersed workforce—many in manufacturing with limited email access—without flooding inboxes or losing control of communications.

Using Firstup to launch the employee‑branded app Newell Now, the company consolidated publishing into a single hub, enabled targeted and personalized messages, and empowered employees to share content. The platform delivers push notifications in seconds and provides performance metrics, allowing Newell to send the right content to the right groups, increase timeliness and engagement, and track which communications perform best.

Newell

Christina Moylan

Manager Corporate Communications