Case Study: IQVIA achieves personalized, company-wide employee communications and 50,000 active users with Firstup

Driving business forward with comms Uniting employees during a merger under one platform

IQVIA, a global health information and clinical research company with about 58,000 employees across roughly 100 countries, faced major communication challenges after a 2016 merger. Fragmented IT and HR systems left employees inundated with email and the organization with no reliable way to measure whether messages were reaching or engaging staff, undermining the goal of delivering timely, personalized news.

Firstup provided a single communications platform that centralized publishing, enabled personalized delivery (including bulk email uploads and push notifications), and offered analytics to track performance. The result: easier, more efficient content distribution and widespread adoption—50,000 active users within nine months—allowing IQVIA to reach employees across web, email, and mobile with measured, targeted communications.

IQVIA

Jennifer Harrison

Associate Director of Internal Communications