Case Study: Doncasters Group achieves more connected, personalized workforce communication with Firstup

Doncasters revolutionizes manufacturing communication

Doncasters Group, a leading international manufacturer with 5,000 employees across multiple continents and more than 30 languages spoken, struggled to communicate effectively with a largely deskless workforce. Its communications team needed a way to reach hard-to-access manufacturing employees with tailored messages while keeping communication seamless and efficient, and turned to Firstup for help.

Using the Firstup platform, Doncasters Group segmented employees into cohorts and delivered hyper-personalized, multilingual communications across the organization. Firstup helped improve engagement, support leadership programs, and better connect deskless workers, enabling targeted communications “with just a touch of a button” and bringing people together more effectively than before.

Doncasters Group

Alex Kinnear-Mellor

Head of Global Communications