Case Study: Brightview Senior Living achieves 93% associate registration and rapid frontline communications rollout with Firstup

Connecting frontline workers Getting workers the news they need to keep residents healthy

Brightview Senior Living, a Maryland-based senior care operator with 4,600 associates across 41 communities in eight states, faced an urgent communication gap when COVID-19 struck: frontline caregivers and hourly staff largely lacked company email and relied on bulletin boards and verbal updates, making it difficult to deliver rapidly changing protocols and safety guidance to protect residents and teams.

Brightview deployed a Dynamic Signal–powered app called BVLink in 22 days, pairing targeted rollout tactics and incentives with focused content from leadership. In under a month 93% of associates registered (20 communities hit 100%), nearly 72% used the mobile app, and leaders now deliver real-time updates, training and engagement content that have improved safety, connection and frontline access to resources.

Brightview Senior Living

Jennifer Peters

Systems Training Specialist