Case Study: Booz Allen Hamilton achieves stronger engagement across its global workforce with Firstup

Booz Allen Hamilton Strengthens Connections With Global Workforce

Booz Allen Hamilton, a U.S.-based management and technology consulting firm with 29,000+ employees—about 75% of whom are embedded with clients—faced a major communication challenge: dispersed staff often lacked access to company tools, rarely checked corporate email, and were discouraged from social sharing because of sensitive client work. Leadership needed a simple, secure way to connect employees to the home office, measure engagement, and safely enable employee advocacy.

They deployed Firstup, a mobile, Workday-integrated communications platform that delivers targeted, behind-the-firewall content, a weekly digest, and approved social sharing, plus engagement analytics. Within 18 months 41% of employees had registered, improving access to critical information, strengthening employee affiliation and advocacy, and giving the company the ability to segment audiences and measure communication impact.

Booz Allen Hamilton

Grant McLaughlin

VP of Corporate Affairs