Case Study: Biopharmaceutical Company connects 98% of employees via mobile and modernizes workforce communication with Firstup

Biopharmaceutical Company Connects With Employees Through Mobile

A global biopharmaceutical company with more than 37,000 employees across 170+ countries needed a modern way to engage a dispersed, largely deskless workforce. Legacy systems left many employees without corporate email or mobile access, prevented micro-targeting by location and department, made it hard to send documents or record and deliver video, and offered an outdated onboarding experience.

Implementing Dynamic Signal’s Employee Communication and Engagement Platform delivered mobile access to news, PDFs and native video, plus push notifications and a custom registration/onboarding app. In under two years the company sent 283 push notifications, nearly 4,700 employees were invited and 98% registered (66% viewed at least one post), and managers can now target the right people at the right time while extending marketing reach through employee advocacy.