Case Study: Rambus achieves a dynamic 360-degree view of emerging markets with FirstRain analytics

Rambus – Market Intelligence on the Internet of Things

Rambus, a technology solutions company in the semiconductor industry, faced the challenge of turning the vast, fast-moving flow of market data into timely strategic insight—especially for new markets like the Internet of Things (IoT). Traditional, outsourced research was too slow and fragmented for the level of collaboration and rapid decision-making their engineering and product teams required.

By embedding FirstRain analytics on its intranet, Rambus gained real-time, finely tuned views of market dynamics—both a composite picture of IoT drivers and actionable insight into influencers, competitors and partners. The result is a company-wide, 360-degree perspective that speeds insight, fosters collaboration, sharpens strategy and has become a “must-have” tool for identifying new market opportunities.

Rambus

Jerome Nadel

Chief Marketing Officer