Case Study: Racepoint Global achieves seamless upgrade of its IBM PartnerWorld social platform with FirstRain

Racepoint Global - Customer Case Study

Racepoint Global, an integrated marketing communications agency, needed to filter social noise and integrate only the most relevant business insights into its tailored platform for IBM PartnerWorld. With IBM requiring advanced, customizable analytics, Racepoint Global selected FirstRain to meet the challenge of delivering targeted, brand- and audience-specific social intelligence without disrupting a business‑critical program.

FirstRain’s cloud-based analytics engine uses dynamic algorithms to convert unstructured web and social content into meaningful, weighted insights and delivers them through a robust, easy-to-implement API. The result was a seamless upgrade to Racepoint Global’s PartnerWorld platform that enhances relevance across key trends (cloud, mobile, security, big data & analytics, social business) and provides IBM and its partners with timely, tailored intelligence.

Racepoint Global

Laura McKowen

Vice President of Account Services