Case Study: QTS achieves better customer and market insights and increased Salesforce adoption with FirstRain

QTS - Customer Case Study

QTS, a national provider of data center solutions and managed services (custom data center C1, colocation C2 and cloud/managed services C3), needed its sales team to be market and customer experts across diverse verticals rather than just product specialists. Previous demand-generation tools, contact apps and training had mixed results, and low adoption was a major issue—so seamless integration with the CRM became a critical requirement.

QTS deployed FirstRain integrated into Salesforce.com, centrally customizable and manageable by a small team. Features like a News Carousel, a Market Landscape tab and mobile access deliver personalized customer and market insights directly in the CRM, improving adoption of both Salesforce and the intelligence tools, optimizing limited resources and equipping reps with actionable, relevant context.

QTS

Chris Oberkfell

VP of Sales Operations, QTS