Case Study: Mergent achieves add-on value and new sales with FirstRain

Mergent - Customer Case Study

Mergent is a century-old provider of global business and financial information that builds customer-driven data products for corporate, academic and financial clients. Facing the need to enter new markets and add measurable value to customers, Mergent needed to supply real-time, business-relevant social media insights and clear visualizations to complement its core reference data and meet specific client demands.

By integrating FirstRain analytics (and Dun & Bradstreet private-company data) into Mergent Intellect, Mergent now delivers exact, noise‑filtered real‑time insights, business‑focused social content and intuitive visualizations. The quick‑to‑market solution has enabled the sales team to offer add‑on value to existing customers, attract new clients, increase engagement and confidence in the product, and drive immediate sales opportunities.

Mergent

Neel Gandhi

Director, Product Management