Case Study: JDSU achieves increased sales productivity and CRM adoption with FirstRain

JDSU Increases Sales Productivity

JDSU, a global leader in network and service enablement solutions, faced a major challenge during a product transition: as software became a larger part of its offering the global sales force needed better customer intelligence, higher CRM adoption and maintained—or improved—sales productivity despite prior CRM usability issues.

JDSU integrated FirstRain into Salesforce to deliver personalized, dynamic customer insights accessible anywhere, with fast implementation and strong support. The solution made reps operational within weeks, boosted CRM adoption, uncovered new sales opportunities through daily analytics, and measurably increased sales productivity while strengthening customer relationships.

JDSU

David Heard

President, Network and Service Enablement, JDSU