Case Study: GE Capital achieves higher sales and better market intelligence with FirstRain

GE Capital closes more sales and gains market intelligence with FirstRain

GE Capital, the financial services division of GE, needed a faster way to gather customer intelligence and create personalized content so its sales and marketing teams could better connect with customers. Previous tools were difficult to use, had low adoption, and did not integrate well with Salesforce or support mobile access. GE Capital turned to FirstRain to help its teams become customer experts more quickly.

FirstRain helped GE Capital build a “360° Account View” that combined FirstRain customer intelligence with GE Capital’s own data and expert analysis, all integrated into Salesforce and available on mobile devices. This made account intelligence easier to access during sales searches, improved user adoption, and helped reps understand who to call and how to engage. GE Capital reported stronger customer relationships, increased sales, and faster ROI from FirstRain than from other tools it had invested in.

GE Capital

Steve Kozek

Managing Director, Commercial Information and Analysis, GE Capital