Case Study: Dun & Bradstreet achieves a deeper social business experience with FirstRain

Dun & Bradstreet uses FirstRain to build social business experience

Dun & Bradstreet, a commercial data and analytics company, needed a way to turn social and web data into meaningful customer intelligence without overwhelming users with noise. The company chose FirstRain and its analytics platform to help deliver deeper, more relevant social business insights through its products.

FirstRain embedded analytics into Dun & Bradstreet’s product set, unifying structured and unstructured data into a user-friendly view of prospects and markets. The result was a 360-degree customer perspective, more relevant information for users, and less time spent searching for data, helping sales and marketing teams make faster sense of information.

Dun & Bradstreet

Laura Kelly

Chief Product Officer