Case Study: Dun & Bradstreet achieves real-time, actionable web and social insights with FirstRain

Dun & Bradstreet - Customer Case Study

Dun & Bradstreet (D&B) helps customers improve sales and marketing ROI by delivering real-time business information, but faced a growing challenge: taking noisy, unstructured social and web data, structuring it for relevance, and merging it with D&B’s existing structured data so sales teams could get actionable insights quickly without wading through irrelevant content.

To solve this, D&B partnered with FirstRain to embed a flexible, cloud-based analytics platform that unifies social and web content with D&B’s structured data, delivering a 360-degree, real-time view of prospects, customers and markets. The result is a new customer value proposition—more relevant, up-to-the-minute insights directly in D&B products—saving sales reps time, improving relevance for users, and enabling D&B to offer expanded analytics to millions across industries.

Dun & Bradstreet

Laura Kelly

Chief Product Officer