
FirstPrinciples is Engineering and Growth Partner to Saas Companies. They help large-scale corporations and funded startups build digital products that solve real pain points and also help such companies find scalable distribution channels for their products. Through First Principles Ventures, they start, acquire, and invest in SaaS Companies in the Martech, and Fintech space. All the focus is building a stable of thoroughbreds rather than chasing a mirage of a unicorn.