Case Study: Leading Lubricants Manufacturer achieves double oil consumption per Mechanic in just 12 months with FirstHive

Leading Lubricants Manufacturer leverages FirstHive to double oil consumption per Mechanic in just 12 months

Leading Lubricants Manufacturer, a brand in market since 1920, faced an absence of direct engagement with Customers & Influencers: relationships with Mechanics were transactional, with a price-sensitive Mechanic holding 60% influence over lubricant choice and no record of purchase behavior. To address this, the company signed up with FirstHive for a Digital First Program, deploying FirstHive’s Loyalty module to build direct connections and capture customer data.

FirstHive connected all input channels (Website, Mobile App, CRM, Customer Care, SMS & Whatsapp), created identities at interaction, channel and enterprise levels, and automated Acquisition, Engagement, Gratification and Redemption to enable geo-tagged Mechanic engagement and real-time incentives. Within 24 months the program delivered 2Mn Prospects, 50K registered users with 50% actively participating Mechanics, a 17,000 Litres volume increase, and now every 12 seconds a Mechanic scans this Lubricant Oil Product — results driven by FirstHive that doubled oil consumption per Mechanic in 12 months.