Case Study: Leading Insurance Company cuts lead generation costs and eliminates 70% of invalid leads with FirstHive

Leading Insurance Company leverages FirstHive to Reduce lead generation costs

Leading Insurance Company faced high lead acquisition and call-center costs due to poor lead qualification: agents lacked visibility into lead sources, prior conversations, where prospects dropped off online, and couldn’t effectively upsell or cross-sell. To address this, they engaged FirstHive and its Customer Data Platform (CDP) and customer-journey orchestration capabilities.

FirstHive deployed its CDP to give call-center staff a complete view of prospect activity, prioritize callbacks, orchestrate journeys (including OTP-assisted purchases), and re-engage abandoners via programmatic channels to resume on-site funnels. As a result, FirstHive helped eliminate 70% of invalid leads, cut lead acquisition and call-center costs, speed conversions, and surpass industry norms for cost per lead.