Case Study: Leading General Insurance Company achieves consolidation of 150+ renewal campaigns into 18 unified policy journeys with FirstHive

Leading Insurance Company leverages FirstHive to establish shorter and faster policy renewal journeys

Leading General Insurance Company was struggling with poor customer experience and rising channel-detection costs around its critical policy renewal KPI. Marketers lacked a unified view of renewal status and could not identify the most effective channel for each customer, leading to duplicated outreach, wasted spend on already-renewed customers, and a siloed multi-channel approach.

FirstHive deployed a Customer Data Platform (CDP) to integrate channels and create unified, synchronized policy renewal journeys, enabling timely, channel-appropriate outreach and reducing communication overload. As a result, FirstHive helped the insurer consolidate more than 150 campaigns into just 18 converting customer journeys, managing the same renewal volume with far less time and resource use while improving customer experience and renewal close rates.