Case Study: Leading Credit Company achieves 15,000 leads in 6 months and lowers acquisition cost with FirstHive

Leading Credit Company leverages FirstHive to reduce its Acquisition Cost

Leading Credit Company, a legacy NBFC, faced disintegrated consumer channels and poor prospect profile visibility that left lead data siloed across its lead management system, mobile app, website and marketing lists. To unify customer identities and improve targeting, they engaged FirstHive and deployed the FirstHive CDP to consolidate channels and eliminate fragmented marketing infrastructure.

FirstHive integrated over a dozen channels — including the Lead Management System, Mobile App, Website, SMS, Email, Mobile Push, Facebook and programmatic — to create a single customer view and enable personalized, consistent campaigns and lead nurturing. As a result, the Leading Credit Company generated over 15,000 leads in six months for Two Wheeler Loans and Used Car Loans, improved cross-sell opportunities, simplified marketer/sales workflows, and plans to expand acquisition efforts to additional products using FirstHive.