Case Study: Global Asset Management Company achieves higher Marketing ROI and increased conversions with FirstHive

Global Asset Management company leverages FirstHive to increase their Marketing ROI by driving increase in conversions

Global Asset Management Company, serving institutional, retail and high‑net‑worth clients, was spending heavily across 16 channels but lacked a Single Customer View. They only tracked customers who flowed into their CRM (~200k with email or phone) and could not identify or follow pre‑login web/app users, causing wasted spend and poor insight into buying behavior. The brand engaged FirstHive to solve these gaps.

FirstHive deployed its platform to unify data from all key channels and tools, using uniquification algorithms to build personas and pseudonymous profiles from web and social interactions—unlocking 5X additional profiles beyond the original 200k. By centralizing decisioning for real‑time, session‑level personalization, pre‑login identification, cross‑channel mapping and attribution, FirstHive helped the Global Asset Management Company drive higher conversions and improve Marketing ROI across their 16 channels.