Case Study: a leading national general insurance company boosts renewals with FirstHive CDP+AI

general insurance provider boosts renewals by 88% with FirstHive

The customer, a leading national general insurance provider, was facing challenges with its policy renewal process due to fragmented customer data and inefficient campaign execution. This led to duplicate communications, wasted marketing spend, and poor customer experiences. To address this, the company partnered with vendor FirstHive to implement its AI-powered Customer Data Platform (CDP).

FirstHive's solution unified customer data and used AI to intelligently orchestrate renewal journeys. This consolidated over 150 manual campaigns into 18 automated journeys. The implementation resulted in an 88% boost in renewal effectiveness, significantly reduced media spend, and improved the customer experience by eliminating irrelevant messages.