Case Study: Leading National Wires and Cable Manufacturer boosts electrician loyalty and tertiary sales with FirstHive CDP

Driving Influencer Loyalty & Tertiary Sales for a Leading Manufacturer with FirstHive CDP

Leading National Wires and Cable Manufacturer partnered with FirstHive to improve influencer loyalty and tertiary sales visibility among electricians, a critical channel for product movement. Although the company already had an internal cash-incentive program, it struggled with low engagement, poor redemption rates, limited direct connection with electricians, and little insight into tertiary sales performance.

FirstHive implemented its AI-powered Customer Data Platform (CDP) to unify data, stitch customer profiles, and enable multi-channel engagement through SMS, voice, and other offline-friendly redemption options. By replacing cash rewards with a points-based loyalty program and AI-driven decisioning, FirstHive helped deliver a 10X jump in redemptions within six months, 3X overachievement of membership goals in seven months, and 100% visibility into tertiary sales.