Case Study: Brigade achieves higher conversions with FirstHive AI-Powered Customer 360

Brigade unlocks AI-powered Customer 360 with FirstHive to serve 40,000+ customers

Brigade Enterprises Limited, a leading diversified real estate developer in India, faced the challenge of unifying its fragmented customer data across CRM systems, digital channels, site visits, and broker ecosystems. This fragmentation prevented a comprehensive view of each buyer and hindered their ability to detect high-intent signals in real time. Their objective was to improve customer engagement and conversion by moving from generic campaigns to highly personalized, automated outreach for high-value segments. To address this, Brigade partnered with vendor FirstHive and its CDP+AI platform built on AWS.

The solution implemented by FirstHive unified Brigade's structured and unstructured data into a persistent Customer 360, enabling multi-layer identity resolution and real-time intent detection. The FirstHive platform used AI-driven intelligence to segment buyers and power personalized omnichannel campaign automation across SMS, email, and WhatsApp. The results included increased conversion rates through real-time engagement, higher deal sizes from targeted HNI outreach, accelerated sales cycles, improved sales efficiency, and enhanced customer lifetime value.

Brigade