Case Study: Avianca Airlines boosts D2C revenue with FirstHive CDP

Avianca Airlines boosts D2C revenue 14x with FirstHive

Avianca Airlines, a leading global low-cost carrier, faced significant challenges due to fragmented systems and siloed customer data. This prevented a unified customer view, hindered personalized marketing, and resulted in an over-reliance on third-party platforms which hurt direct-to-consumer revenue. To overcome this, the airline partnered with FirstHive to implement its AI-powered Customer Data Platform (CDP).

FirstHive integrated over 9 billion data points to create a single view of the customer and enable AI-led personalization and omnichannel campaigns. The solution delivered substantial results, including a 14x marketing ROI, a significant increase in direct revenue through web and app channels, and higher revenue per booking through fare personalization.

Avianca Airlines