Case Study: Asia’s Largest Cable Manufacturer achieves 10x program redemptions and 3x member targets with FirstHive

Asia’s largest Cable manufacturer leveraged FirstHive to connect with its influencers

Asia’s Largest Cable Manufacturer was struggling to engage its key influencers—electricians—and had almost no visibility into tertiary sales despite running an in-house cash incentive program with very low redemptions. The company engaged FirstHive to establish direct contact with electricians and deploy a loyalty/rewards solution to drive participation and capture tertiary sales data.

FirstHive rolled out a points-based rewards platform with unique SKU-linked codes printed on stickers, SMS code check-ins, toll-free voice support and a PO box for physical redemptions, shifting from cash payouts to targeted seasonal and geographic rewards and active communications. The program delivered measurable impact: redemptions increased about 10X in six months, program membership targets were exceeded 3X and annual goals were met in seven months, the client gained visibility into tertiary sales, and the initiative won “Best Loyalty Program for the use of Gamification” in 2015.