Case Study: Global Beauty Company achieves measurable ROI by converting sampling into sales with FirstHive

A global beauty company leverages FirstHive to drive ROI for its consumer engagement goals

Global Beauty Company, a global leader in cosmetics, skin, fragrance and hair care, faced a lack of visibility into whether salon trainings and consumer sampling converted into product consumption, leaving large spends expensed without demonstrable ROI. To address this, they engaged FirstHive and used FirstHive’s platform—real-time salon PoS integration, a stylist sampling app and uniquification algorithms—to try to link trial activity to purchases.

FirstHive implemented real-time PoS data ingestion, gave salon partners secure access to their segmented data, and matched sampling records to purchase behavior using its uniquification logic. The project delivered SKU-level visibility from trial to consumption, enabled modeling of incremental sales and individualized customer journeys, and provided the Global Beauty Company with clear ROI insights that drove improved sales and engagement.