Case Study: Sands Shoppes Macao elevates NBA fan engagement with FIRST

NBA Sands China Games Retail District

The customer Sands Shoppes Macao faced the challenge of elevating a traditional retail setup into a high-energy fan destination for the NBA China Games at the Venetian Macao. They tasked vendor FIRST with creating the first-ever NBA China Games Retail District and Activation Area to actively engage fans within a high-traffic luxury retail environment.

FIRST designed an immersive, NBA-themed fan journey featuring an interactive "How High Can You Jump?" challenge and a large basketball-shaped entrance arch to draw visitors in. This activation-led strategy successfully transformed a hallway into a vibrant destination that welcomed thousands of visitors over the five-day event, significantly boosting fan engagement and shopping. The vendor was also commended for its seamless on-site execution and management of the project.

Sands Shoppes Macao