Case Study: Indeed achieves high-value client conversion with FIRST's Intentional Experience Design

Indeed boosts virtual attendance 45% with FIRST

Indeed, a major online hiring platform, faced the challenge of evolving its FutureWorks event from a traditional scale-focused conference into a strategic platform that would deepen engagement with senior HR leaders and directly catalyze measurable business outcomes, including the successful launch of its new Talent Scout product. The conventional model of passive booths was insufficient, so they partnered with FIRST to utilize Intentional Experience Design (IED) to engineer a behavioral shift.

FIRST implemented a Consultative Ecosystem, dismantling the standard expo format. They created Solution-Led Neighborhoods—acoustically optimized zones focused on client challenges—and integrated AI as a utility to route attendees to relevant content. This strategy drove significant results: 41% of attendees participated in a 1:1 product walkthrough for Talent Scout, app adoption increased by 27 percentage points YoY, and 30% of the audience engaged with AI-generated report tools. Virtual attendance also grew by 45% YoY, making it the most-watched event in the program's history.

Indeed