Case Study: Indeed boosts hybrid event engagement with FIRST

Indeed boosts virtual attendance 162% with FIRST

Indeed, the world's leading job site and hiring platform, faced the challenge of evolving its FutureWorks event from being perceived as a jobs board into a premier hiring and matching platform experience for HR leaders. Their goal was to offer unique experiential value to boost engagement and ensure attendees would return for future events. The vendor FIRST was engaged to help achieve this transformation.

FIRST designed a bold hybrid event featuring a highly accessible mainstage for major announcements and celebrity discussions, a custom broadcast studio for virtual viewers, and an experiential wonderland of installations and lounges. This solution led to significant results, including a 122% increase in in-person registration, a 96% positive brand perception from surveys, and a 48% increase in client interactions at product demos, successfully meeting Indeed's objectives.

Indeed