Case Study: Wyman’s of Maine boosts subscription revenue with First Pier

Wyman’s of Maine boosts CLTV 400% with First Pier

Wyman’s of Maine, a major grower of wild blueberries, faced the challenge of capitalizing on the high demand for its new blueberry juice product, which customers were frequently buying in bulk. As a legacy grocery company new to direct-to-consumer sales, they partnered with the vendor First Pier to implement a subscription strategy using Shopify and Recharge subscriptions to increase customer lifetime value.

First Pier developed an aggressive subscription program for Wyman's, featuring compelling first-order offers and later enhancing it with cart discounts and loyalty tiers. This solution dramatically increased customer loyalty and recurring revenue. The results were significant: the program increased customer lifetime value by 400%, increased average revenue per user by 160%, and grew the return customer rate by 300%, rapidly taking subscription sales from zero to multi-million dollars.

Wyman’s of Maine