Case Study: Viand Mercantile brings its funky home goods brand to life with First Pier's packaging and signage design

Viand Mercantile launches complete packaging and signage package with First Pier

Viand Mercantile, a home goods shop in Portland, Maine, needed a full suite of physical collateral to match its new brand identity for its permanent brick-and-mortar store. The challenge was to extend its bold visual system—including a rich red color, hand-drawn patterns, and a distinctive duck logo—into packaging, signage, and in-store assets to create a cohesive and memorable customer experience. They engaged the vendor, First Pier, for collateral design services.

First Pier designed and print-managed a comprehensive package of assets that infused the brand's funky personality into every detail. This included custom shopping bags, patterned tissue paper, die-cut hang tags, gift cards, shipping tape, and exterior store signage. The solution successfully translated the brand's spirit of curiosity and discovery into tangible items that surprise customers and make them smile. The vendor, First Pier, delivered a result that increased the shop's conversion rate and led to daily customer compliments on the design elements.

Viand Mercantile