Case Study: Viand Mercantile builds a vibrant brand identity with First Pier

Viand Mercantile boosts conversion rate with First Pier

Viand Mercantile, a home decor retailer, approached vendor First Pier seeking a complete ecommerce branding and identity service to build a lasting brand for its eclectic mix of vintage and contemporary housewares. The challenge was to bring the founder's retail vision to life and transition from pop-up events to a established online and local presence.

First Pier's solution centered on intensive brand work sessions to define Viand's unique selling points, resulting in a bold visual identity featuring a vibrant color palette, distinctive typefaces, and a playful logo of a duck with binoculars. This cohesive branding effort successfully increased the client's conversion rate and resulted in daily customer compliments on the website and design.

Viand Mercantile