Case Study: Versa Gripps boosts DTC and Amazon sales with First Pier's growth marketing

Versa Gripps boosts sales 6x with First Pier

Versa Gripps, a family-owned inventor of weightlifting straps, was an established multi-channel sporting goods brand looking to enhance its growth marketing efforts. The vendor, First Pier, was engaged to provide its paid search and Google Ads service to help achieve this.

First Pier began with a comprehensive audit and overhaul of the accounts. The solution involved expanding display advertising and venturing into OTT platforms. This strategy drove consistent returns, resulting in a significant increase in both DTC and Amazon sales. The measurable outcomes for Versa Gripps included a 3x increase in ad spend, a 6x increase in blended ROAS, and a 66% rise in orders.

Versa Gripps