Case Study: Two Fat Cats Bakery builds a consistent, warm physical brand presence with First Pier

Two Fat Cats Bakery launches a full physical brand presence with First Pier

Two Fat Cats Bakery, a Portland and South Portland institution known for its scratch-made baked goods, required a physical brand presence to match its newly refreshed identity. Their challenge was translating their new brand guide into tangible materials for customers and staff to interact with daily. First Pier provided collateral design services to address this need.

First Pier designed and print-managed a comprehensive suite of materials, including menus, business cards, packaging stickers, promotional cards, staff apparel, and exterior signage. They also directed product photoshoots to capture the bakery's homemade warmth. The outcome was a complete, consistent, and warm physical brand presence across all customer touchpoints. First Pier's work contributed to the bakery's success, notably achieving an increased conversion rate for the business.

Two Fat Cats Bakery