Case Study: Tandem Coffee Roasters boosts AOV with shipping optimization from First Pier

Tandem Coffee Roasters boosts AOV 5% with First Pier

Tandem Coffee Roasters, a specialty coffee roaster based in Portland, Maine, faced a challenge with their ecommerce shipping rates, which had become a significant cost center and an obstacle to meeting modern customer expectations. They engaged the vendor First Pier for a Shopify shipping optimization project to address this issue.

First Pier conducted an exhaustive audit of competitive shipping rates and identified where Tandem was an outlier. They developed a new strategy that included raising the free shipping threshold and updating rates, which was complemented by clearer on-site messaging for customers. This solution resulted in an almost immediate 5% increase in average order value for Tandem Coffee Roasters without any decrease in their conversion rate.

Tandem Coffee Roasters