Case Study: Sissle & Daughters Cheesemongers & Grocers achieves a timeless new brand identity with First Pier

Sissle & Daughters Cheesemongers & Grocers launch a playful new brand identity with First Pier

Sissle & Daughters Cheesemongers & Grocers, a family-owned specialty food shop in Portland, faced the challenge of developing a new brand identity as they prepared to open a second location. They needed an identity that would capture their growth into seasoned tastemakers while maintaining their warmth and unpretentiousness. They engaged First Pier for an ecommerce branding and identity service to solve this challenge.

First Pier led the client through a full brand identity project, which included collaborative work sessions to define their voice and positioning. This process resulted in the tagline "Good Food & Good Company," which informed a playful yet timeless visual identity featuring a custom logo, a bold color palette, and unique patterns. The rebrand was successfully applied across all packaging, signage, and a new Shopify website. First Pier delivered the project on deadline and the client reported an immediate positive customer response, including a measured increase in conversion rates.

Sissle & Daughters Cheesemongers & Grocers