Case Study: Shelter Tools Achieves 60% E-Commerce Growth with First Pier Performance Marketing

Shelter Tools drives 94% more orders with First Pier

Shelter Tools, a premier retailer of timber framing and woodworking tools, faced the challenge of scaling its digital presence amidst increasing ecommerce competition while maintaining its authentic, craftsperson-focused voice. They partnered with First Pier to develop a performance marketing strategy that could connect with their specific audience of serious craftspeople and drive growth.

First Pier implemented full-funnel, omnichannel campaigns across Google and Meta platforms, using strategic audience targeting and authentic messaging that reflected Shelter Tools' hands-on experience. This approach drove a 94% year-over-year increase in orders and a 5x blended return on ad spend, culminating in a 60% year-over-year growth in ecommerce sales.

Shelter Tools