Case Study: Shelter Tools achieves 74% higher conversion and record sales with First Pier

Shelter Tools boosts conversion 74% with First Pier

Shelter Tools, the retail arm of a family-owned timber framing education company, faced challenges with an outdated Shopify theme that hindered their online presence and a major annual sales event. They partnered with ecommerce vendor First Pier to modernize their digital storefront and improve their sales infrastructure.

First Pier redesigned Shelter Tools' website, overhauled its navigation, and enriched its product data. They implemented a full-funnel advertising strategy and took over complete management of the Toolapalooza sales event. This solution drove a 74% increase in conversion rate, a 97% increase in online orders, and significant year-over-year revenue growth, establishing a modern foundation for continued success.

Shelter Tools