Case Study: Sanita achieves profitable D2C sales growth with First Pier

Sanita drives immediate profitable D2C sales at launch with First Pier

Sanita, a legacy Danish clog brand, faced the challenge of creating a new direct-to-consumer ecommerce experience for the U.S. market that could balance its substantial catalog and diverse shopper personas. The vendor, First Pier, was engaged to provide a custom ecommerce design and branding service on the Shopify platform to meet this need.

First Pier implemented a solution involving extensive customer research and a parallel category approach, allowing users to shop by feature, style, and use. They also built complex product feature data models to create information-rich product pages without manual entry. This resulted in a more personalized experience that led to an immediate increase in profitable direct-to-consumer sales from launch.

Sanita