Case Study: Ravenstone enhances its jewelry ecommerce experience with First Pier

Ravenstone boosts conversion with First Pier

Ravenstone, a seller of unique jewelry and natural wonders, operated a successful Etsy shop and a brick-and-mortar store. Their challenge was to expand their brand by developing a complementary ecommerce platform. They partnered with First Pier for ecommerce branding and identity services on the Shopify platform.

First Pier refined Ravenstone's online category structure to make product discovery intuitive and imported Etsy reviews to provide instant social proof. This work significantly enhanced the ecommerce platform, resulting in an increased conversion rate for Ravenstone.

Ravenstone