Case Study: Ravenstone builds a cohesive brand identity with First Pier

Ravenstone boosts conversion rate with First Pier

Ravenstone, a seller of unique jewelry and thoughtfully curated gifts, came to First Pier with a successful Etsy business. Their challenge was to expand their digital and physical footprint by building a branded ecommerce site and brick-and-mortar space simultaneously. They needed a strong visual identity to communicate their brand effectively, which is where First Pier's ecommerce branding and identity service stepped in.

First Pier collaborated with Ravenstone to articulate their vision into a clear brand statement, crafting the tagline "Everyday Magic." The solution involved expanding the brand identity to include a rich color palette inspired by nature, along with new typography, patterns, and a refined wordmark. The outcome was a cohesive and compelling identity that resonated with their customer base, resulting in an increased conversion rate.

Ravenstone