Case Study: Ragged Coast Chocolates boosts sales and ROAS with First Pier's PPC, SEM, and email marketing

Ragged Coast Chocolates lifts Q4 sales 40% with First Pier

Ragged Coast Chocolates, a craft chocolate company based in Maine, needed a digital marketing partner to bring structure to their ad spend and improve their email performance to help them scale their seasonal business. They turned to vendor First Pier for a comprehensive ecommerce marketing strategy, including PPC and SEM services.

First Pier began by overhauling the customer's data attribution and event capture to create a stable framework. They then rebuilt account structures on Meta and Google, balancing a full-funnel approach with local marketing needs. The results were transformative, including a 40% lift in Q4 sales, a 9x average ROAS, and a 39% increase in in-store sales.

Ragged Coast Chocolates