Case Study: Ragged Coast Chocolates improves marketing data transparency and reporting with First Pier

Ragged Coast Chocolates boosts revenue 415% with First Pier

Ragged Coast Chocolates, a nationally recognized maker of fine chocolates, faced a significant challenge with its marketing data. Previous contractors had left the company with a poorly defined and fragmented conversion tracking setup, rendering the data almost unusable. The vendor, First Pier, was engaged to address this issue.

First Pier revamped the chocolatier's data connections by implementing Elevar for server-side tracking and data layer events. This solution included setting up new connections to a GA4 property and all relevant marketing platforms, which provided comprehensive data transparency and reporting for the first time. As a result, Ragged Coast was able to profitably increase its ad spend by 100% in the first year, achieving a 415% increase in total revenue and a blended ROAS of 5.21.

Ragged Coast Chocolates