Case Study: Little brings whimsy and consistency to its brand with First Pier collateral design

Little refreshes its brand presence with First Pier

Little, a curated children's clothing and toy boutique, sought to update its physical brand presence to match a refreshed visual identity. The shop partnered with e-commerce vendor First Pier for collateral design services to create a suite of new branded materials that would feel as magical and considered as the boutique itself.

First Pier designed and print-managed a comprehensive system of physical assets, including patterned tissue paper, new shopping bag designs, die-cut business cards and hang tags, shipping stickers, gift cards, and exterior store signage. The solution resulted in a cohesive and playful brand experience that customers recognize before even entering the store, contributing to an increased conversion rate for the boutique.

Little