Case Study: Little achieves stronger customer retention with First Pier's loyalty program

Little quadruples loyalty program membership with First Pier

Little, a children's boutique in Portland, Maine, faced intense competition and needed a strategy for customer retention. Because discounting was not a viable option due to brand pricing policies, they partnered with First Pier to implement a loyalty program using the Smile platform on Shopify.

First Pier implemented a straightforward loyalty program that was easy for customers to understand and use. The solution was highly successful, with program membership nearly quadrupling over three years and an average redemption rate of 31%. Following the program's extension into the physical store, in-store rewards became a popular redemption option.

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