Case Study: Lamey Wellehan improves email engagement and deliverability with First Pier

Lamey Wellehan migrates tens of thousands of contacts with First Pier

Lamey Wellehan, a family-owned shoe store in Maine, faced the challenge of having an underutilized and ineffective email marketing program. Their process was ad hoc with no segmentation or automation. To address this, they partnered with vendor First Pier to migrate and warm their email list on the Klaviyo platform.

First Pier successfully migrated tens of thousands of contacts into Klaviyo. They built a new sign-up form, welcome series, and email templates, and segmented the audience to improve engagement. This solution unlocked new automation opportunities and led to a significant increase in conversion rates for Lamey Wellehan. The client praised First Pier for understanding their company and goals, establishing a lasting partnership.

Lamey Wellehan