Case Study: Jasper Wyman & Son achieves multimillion-dollar DTC growth with First Pier

Jasper Wyman & Son grows DTC to multimillion-dollar sales with First Pier

Jasper Wyman & Son, a family-owned blueberry manufacturer with over 150 years of history, sought to build a direct-to-consumer sales channel from scratch to capitalize on shifting consumer behavior during the COVID-19 pandemic. They partnered with the vendor First Pier to address the dual challenges of increasing average order value and customer lifetime value for this new venture.

First Pier implemented a solution focusing on the add-to-cart experience using the Rebuy platform for its subscription conversion and intelligent upsell functionality. This strategy significantly boosted key metrics without requiring major coding, leading to a multimillion-dollar revenue stream. The results included a 34% increase in average order value, with 63% of new orders created as subscriptions, and a 6.8% lift in gross sales.

Jasper Wyman & Son