Case Study: Hyperlite Mountain Gear boosts conversions with First Pier’s product finder quiz

Hyperlite Mountain Gear lifts conversion rate 450% with First Pier

Hyperlite Mountain Gear, a manufacturer of ultralight backpacking equipment, faced the challenge of helping customers navigate its significantly expanded product catalog. To better match potential customers with the right pack and differentiate its products, the company partnered with vendor First Pier for a Shopify CRO solution.

First Pier implemented a product finder quiz, developed in collaboration with OctaneAI and integrated with Hyperlite Mountain Gear's email and customer data platforms. This solution dramatically boosted consumer confidence and first-party data capture. The results included a 450% lift in conversion rate and a 200% lift in average order size for quiz takers, providing a highly efficient return on investment for Hyperlite Mountain Gear.

Hyperlite Mountain Gear