Case Study: Hyperlite Mountain Gear improves customer segmentation and forecasting with First Pier

Hyperlite Mountain Gear boosts ROAS above industry standards with First Pier

Hyperlite Mountain Gear, a maker of outdoor gear, sought to build a data program to improve customer segmentation, forecasting, and overall business visibility. They partnered with the vendor First Pier to develop a Customer Data Platform strategy and implement Shopify analytics and reporting.

First Pier worked with Hyperlite to identify key needs, select a Customer Data Platform, and integrate it with their tech stack. This enabled predictive modeling and optimized messaging across email and social channels. The solution resulted in an increased conversion rate and delivered a return on ad spend well above industry standards for years.

Hyperlite Mountain Gear