Case Study: Hyperlite Mountain Gear achieves higher conversions and stronger B2B operations with First Pier’s Shopify Plus upgrade

Hyperlite Mountain Gear boosts holiday growth 50% with First Pier

Hyperlite Mountain Gear, a manufacturer of ultralight backpacking equipment, had experienced consistent growth but needed to make a significant leap in its e-commerce capabilities. They partnered with the vendor First Pier to upgrade and optimize their online store on Shopify Plus.

First Pier implemented a Shopify Plus upgrade for Hyperlite Mountain Gear, which enabled in-checkout upsells to boost average order value and provided tools to manage a successful pro-program and a branded B2B wholesale channel. This move, coupled with a more specialized server network, significantly enhanced the brand's operational efficiency and customer service. The upgrade contributed to a major increase in conversion rate and helped power their best holiday campaigns, including one that grew by 50%.

Hyperlite Mountain Gear